How to Optimize Your Digital Brand Narrative

How to Optimize Your Digital Brand Narrative

Take control of your brand’s story with a unified approach to content, SEO and social media The discoverability of your brand is a make-or-break operation. The first page of your SERPs (search engine result pages) is a vital snapshot of your brand narrative. Before visiting your website, a prospect scrolls through an initial set of […]

5 Ways to Humanize Your Marketing

5 Ways to Humanize Your Marketing

Looking for a better way to engage your audience? Get personal. After thousands of conversations with hundreds of brands, I’ve noticed something strange: Small brands are always trying to look big, while big brands are often trying to look small. I understand where each is coming from, but my advice is the same: It’s more […]

Facebook: Introducing New Brand Safety Controls for Advertisers

Facebook: Introducing New Brand Safety Controls for Advertisers

Guided by the responsibility to provide a safe environment for people and advertisers, we have a multi-faceted approach to brand safety and today we’re sharing updates on each. It includes three key areas: Create a safe and welcoming community Maintain a high quality ecosystem of content, publishers and ads Proactive collaboration with industry Create a […]

TV the ‘least risky’ form of advertising, finds new research

TV the ‘least risky’ form of advertising, finds new research

TV is the “least risky” form of advertising, providing the most consistent return on investment when compared to other media channels, according to new research. The study, conducted by Gain Theory, MediaCom and Wavemaker on behalf of Thinkbox, finds that linear TV advertising and broadcast video-on-demand (BVoD) deliver just 20% of variance compared with the […]

What South Dakota’s meth ads say about the sorry state of antidrug PSAs

What South Dakota’s meth ads say about the sorry state of antidrug PSAs

Laugh all you want, but there doesn’t seem to be any consensus on what kind of ads actually work. The most-talked-about brand in America so far this week is . . . meth. Specifically, South Dakota meth. Yesterday, Governor Kristi Noem launched a new antidrug awareness campaign, aimed at getting all South Dakotans to work together […]

Goodbye Flash

Goodbye Flash

“The end of an era”… that’s the title Microsoft used to announce it will stop supporting Flash in their web browsers. Flash is disabled by default in Chrome (starting in version 76), Microsoft Edge, and FireFox 69. Soon, we’ll also move on from Flash in indexing for Google Search. Flash was the answer to the boring […]

The Loss of Net Neutrality and What It Means for Brands

The Loss of Net Neutrality and What It Means for Brands

Given a recent ruling against net neutrality, how can brands maximize a throttled internet connection? Odds are that your business has benefited from net neutrality. The practice, which was repealed by a federal court in June 2018, forbids internet service providers from throttling or otherwise limiting bandwidth to particular sites. For example: Hulu is a joint venture […]

Choosing the Right Design Firm Partner for Your Brand

Choosing the Right Design Firm Partner for Your Brand

Design firms create tangible value, from managing your brand’s identity to pinpointing consumer behavior. Here are some tips to form an ideal working relationship. You’ve just established a juicy new design project, and now you need to find the right design partner for the task. Some brands need a big agency, and sometimes a boutique […]

Stories can do it

Stories can do it

Will the next chapter of advertising be written in stories? Will agencies have stories departments, and should award shows add a stories category? Stories has become the preferred way for people to share with friends, family, and followers. And right now, there are one billion of them being shared across Facebook, Messenger, Instagram and WhatsApp […]

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