More options to help websites preview their content on Google Search

More options to help websites preview their content on Google Search

Google uses content previews, including text snippets and other media, to help people decide whether a result is relevant to their query. The type of preview shown depends on many factors, including the type of content a person is looking for and the kind of device they’re viewing it on. For instance, if you look for recipe […]

Making it easier for businesses to chat with customers in Messenger

Making it easier for businesses to chat with customers in Messenger

Messenger helps you simplify customer acquisition by providing a direct, conversational way for people to take action where they already spend their time. Today, August 29, we are announcing the global roll out of lead generation in Messenger, which enables businesses to set up an automated question experience. Ads that click-to-Messenger, created in the messages objective, […]

Simplifying Campaign Creation and Management

Simplifying Campaign Creation and Management

e continually review our tools and products to make them simpler, easier to use and more effective for advertisers. Today, we’re sharing updates to several of our campaign creation and management tools including improvements to Business Manager, simpler feed ad formats and refined targeting options. These changes will not only streamline advertising processes for businesses, […]

Mobile-First Indexing by default for new domains

Mobile-First Indexing by default for new domains

Over the years since announcing mobile-first indexing – Google’s crawling of the web using a smartphone Googlebot – our analysis has shown that new websites are generally ready for this method of crawling. Accordingly, we’re happy to announce that mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites starting July […]

Ask These 3 Questions to Decrease Tension Between Creatives and Marketers

Ask These 3 Questions to Decrease Tension Between Creatives and Marketers

Marketers and creatives are different people who grew up dreaming about different jobs, but they should get to know and trust each other There’s a lot of baggage and tension between marketers and creatives, says Rebecca Sears, CMO at Plantation Products. Creatives can have messiah complexes and be drama queens, Sears says. Gaemer Gutierrez, vice […]

Maximize Campaign Results with Cost Cap Bidding

Maximize Campaign Results with Cost Cap Bidding

We’re constantly evolving our offerings to make it easier for you to reach your business goals. Today, we’re introducing cost cap, our newest bid strategy to help you maximize cost-efficiency while driving volume in the business results you care about most. Previously, our bid strategies either focused on maximizing conversion volume (bid cap) or cost predictability (target […]

Hackers attacking your WordPress site?

Hackers attacking your WordPress site?

It’s one of the worst feelings in the world. You get a call from a customer to tell you your site has been hacked. Or maybe you think you’ve done your due diligence and installed a WordPress Security plugins to combat the hacking attempts and now you’re getting concerned over the hundreds of alerts that […]

Metrics Updates to Offer You More Actionable Business Insights

Metrics Updates to Offer You More Actionable Business Insights

We’re constantly evolving our ad platform, which means our metrics must evolve too. Today, we’re making three updates to our ad metrics. We will replace the single relevance score with three new relevance metrics, update how we calculate potential reach, and remove some other metrics that are used less often. Improving how we report relevance […]

To WordPress, or not to WordPress

To WordPress, or not to WordPress

To be or not to be… This famous phrase coming from William Shakespeare’s Hamlet, is quite literally, the character’s pondering of committing suicide. When building up your business website, choosing a Content Management System could have everlasting effects, and taking the next step correctly is vital to long term survival. But how to make the […]

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