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How to Optimize Your Digital Brand Narrative
Take control of your brand’s story with a unified approach to content, SEO and social media The discoverability of your brand is a make-or-break operation. …
5 Ways to Humanize Your Marketing
Looking for a better way to engage your audience? Get personal. After thousands of conversations with hundreds of brands, I’ve noticed something strange: Small brands …
Facebook: Introducing New Brand Safety Controls for Advertisers
Guided by the responsibility to provide a safe environment for people and advertisers, we have a multi-faceted approach to brand safety and today we’re sharing …
TV the ‘least risky’ form of advertising, finds new research
TV is the “least risky” form of advertising, providing the most consistent return on investment when compared to other media channels, according to new research. …
What South Dakota’s meth ads say about the sorry state of antidrug PSAs
Laugh all you want, but there doesn’t seem to be any consensus on what kind of ads actually work. The most-talked-about brand in America so …
Goodbye Flash
“The end of an era”… that’s the title Microsoft used to announce it will stop supporting Flash in their web browsers. Flash is disabled by default …