Category: Advertising

TV the ‘least risky’ form of advertising, finds new research

TV the ‘least risky’ form of advertising, finds new research

TV is the “least risky” form of advertising, providing the most consistent return on investment when compared to other media channels, according to new research. The study, conducted by Gain Theory, MediaCom and Wavemaker on behalf of Thinkbox, finds that linear TV advertising and broadcast video-on-demand (BVoD) deliver just 20% of variance compared with the […]

What South Dakota’s meth ads say about the sorry state of antidrug PSAs

What South Dakota’s meth ads say about the sorry state of antidrug PSAs

Laugh all you want, but there doesn’t seem to be any consensus on what kind of ads actually work. The most-talked-about brand in America so far this week is . . . meth. Specifically, South Dakota meth. Yesterday, Governor Kristi Noem launched a new antidrug awareness campaign, aimed at getting all South Dakotans to work together […]

Choosing the Right Design Firm Partner for Your Brand

Choosing the Right Design Firm Partner for Your Brand

Design firms create tangible value, from managing your brand’s identity to pinpointing consumer behavior. Here are some tips to form an ideal working relationship. You’ve just established a juicy new design project, and now you need to find the right design partner for the task. Some brands need a big agency, and sometimes a boutique […]

Simplifying Campaign Creation and Management

Simplifying Campaign Creation and Management

e continually review our tools and products to make them simpler, easier to use and more effective for advertisers. Today, we’re sharing updates to several of our campaign creation and management tools including improvements to Business Manager, simpler feed ad formats and refined targeting options. These changes will not only streamline advertising processes for businesses, […]

Maximize Campaign Results with Cost Cap Bidding

Maximize Campaign Results with Cost Cap Bidding

We’re constantly evolving our offerings to make it easier for you to reach your business goals. Today, we’re introducing cost cap, our newest bid strategy to help you maximize cost-efficiency while driving volume in the business results you care about most. Previously, our bid strategies either focused on maximizing conversion volume (bid cap) or cost predictability (target […]

Metrics Updates to Offer You More Actionable Business Insights

Metrics Updates to Offer You More Actionable Business Insights

We’re constantly evolving our ad platform, which means our metrics must evolve too. Today, we’re making three updates to our ad metrics. We will replace the single relevance score with three new relevance metrics, update how we calculate potential reach, and remove some other metrics that are used less often. Improving how we report relevance […]

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