Category: Branding

The Loss of Net Neutrality and What It Means for Brands

The Loss of Net Neutrality and What It Means for Brands

Given a recent ruling against net neutrality, how can brands maximize a throttled internet connection? Odds are that your business has benefited from net neutrality. The practice, which was repealed by a federal court in June 2018, forbids internet service providers from throttling or otherwise limiting bandwidth to particular sites. For example: Hulu is a joint venture […]

The Value of Marketing

The Value of Marketing

A letter from Russ Klein, CEO of the American Marketing Association I was recently honored to be a speaker at the Global Conference on Creating Value in New York City, and I had the pleasure of introducing Philip Kotler, the father of modern marketing. Kotler has become a dear friend over the past five years, and we met […]

Choosing the Right Design Firm Partner for Your Brand

Choosing the Right Design Firm Partner for Your Brand

Design firms create tangible value, from managing your brand’s identity to pinpointing consumer behavior. Here are some tips to form an ideal working relationship. You’ve just established a juicy new design project, and now you need to find the right design partner for the task. Some brands need a big agency, and sometimes a boutique […]

Ask These 3 Questions to Decrease Tension Between Creatives and Marketers

Ask These 3 Questions to Decrease Tension Between Creatives and Marketers

Marketers and creatives are different people who grew up dreaming about different jobs, but they should get to know and trust each other There’s a lot of baggage and tension between marketers and creatives, says Rebecca Sears, CMO at Plantation Products. Creatives can have messiah complexes and be drama queens, Sears says. Gaemer Gutierrez, vice […]

Designing a Logo

Designing a Logo

Logo design is an interesting animal. On one hand, it’s one of the key players in your brand identity and should have a lot of attention and care put into it. On the other hand, your customer might only glance at it for a second. This is why effective logo design is so important. It […]

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