Category: Social Media

Facebook: Introducing New Brand Safety Controls for Advertisers

Facebook: Introducing New Brand Safety Controls for Advertisers

Guided by the responsibility to provide a safe environment for people and advertisers, we have a multi-faceted approach to brand safety and today we’re sharing updates on each. It includes three key areas: Create a safe and welcoming community Maintain a high quality ecosystem of content, publishers and ads Proactive collaboration with industry Create a […]

Stories can do it

Stories can do it

Will the next chapter of advertising be written in stories? Will agencies have stories departments, and should award shows add a stories category? Stories has become the preferred way for people to share with friends, family, and followers. And right now, there are one billion of them being shared across Facebook, Messenger, Instagram and WhatsApp […]

Making it easier for businesses to chat with customers in Messenger

Making it easier for businesses to chat with customers in Messenger

Messenger helps you simplify customer acquisition by providing a direct, conversational way for people to take action where they already spend their time. Today, August 29, we are announcing the global roll out of lead generation in Messenger, which enables businesses to set up an automated question experience. Ads that click-to-Messenger, created in the messages objective, […]

Simplifying Campaign Creation and Management

Simplifying Campaign Creation and Management

e continually review our tools and products to make them simpler, easier to use and more effective for advertisers. Today, we’re sharing updates to several of our campaign creation and management tools including improvements to Business Manager, simpler feed ad formats and refined targeting options. These changes will not only streamline advertising processes for businesses, […]

Maximize Campaign Results with Cost Cap Bidding

Maximize Campaign Results with Cost Cap Bidding

We’re constantly evolving our offerings to make it easier for you to reach your business goals. Today, we’re introducing cost cap, our newest bid strategy to help you maximize cost-efficiency while driving volume in the business results you care about most. Previously, our bid strategies either focused on maximizing conversion volume (bid cap) or cost predictability (target […]

Metrics Updates to Offer You More Actionable Business Insights

Metrics Updates to Offer You More Actionable Business Insights

We’re constantly evolving our ad platform, which means our metrics must evolve too. Today, we’re making three updates to our ad metrics. We will replace the single relevance score with three new relevance metrics, update how we calculate potential reach, and remove some other metrics that are used less often. Improving how we report relevance […]

Facebook Cover Photo

Facebook Cover Photo

Creating a Facebook Cover photo for your business to show off your brand seems simple enough. You pick a pic, upload it, and tada…wait.  Why doesn’t it look right?  Well, with one photo being used by numerous devices, it is clear that there is more at work than meets the eye. According to Facebook, the cover […]

Twitter Header

Twitter Header

Something look odd with your Twitter header? You’re not alone. According to Twitter, the recommended size for your twitter header is 1500px by 500px. But for some weird reason, when you do exactly what they tell you to do, some of your image still gets cut off. While we aren’t quite sure why they do […]

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